Deck Family Farm to sell pork through craft meat distributor
Published 2:12 am Tuesday, May 15, 2018

- A sow and her piglets in the pasture of Deck Family Farm in 2015. The farm recently began selling pasture-raised pork to Crowd Cow, a Seattle-based craft meats company.
Deck Family Farm, a small, organic livestock producer in the Mid-Willamette Valley, has started selling pasture-raised pork to a craft meat distributor based in Seattle that specializes in doorstep deliveries.
Crowd Cow, launched in 2015 by startup entrepreneurs Ethan Lowry and Joe Heitzeberg, announced in April the company would add pork to its line of meat products, including bacon, sausage, chorizo, ribs and pork chops.
Customers on the West Coast will get their orders from Deck Family Farm, of Junction City, Ore. The farm, run by John and Christine Deck, raises Wattle-Berkshire crossbreed pigs on more than 300 acres of certified organic pastures, along with beef cows, chickens and lambs.
In addition to raising livestock, Christine Deck said the operation focuses heavily on environmental stewardship. Over the last 15 years, Deck Family Farm has planted 60,000 trees and restored more than a mile of riparian corridors in the Long Tom River watershed.
“We’re pretty serious about doing things right,” Deck said.
Deck Family Farm typically sells direct to consumers at farmers markets, or through the farm’s own community-supported agriculture model. While their products are more expensive than buying meat at the grocery store, Deck said their customers are “voting with their dollar to make a difference in the environment, and their ecosystem.”
“We don’t sell to consumers. We sell to citizen eaters,” she said. “Our buyers and us work together to do the right thing.”
The deal with Crowd Cow allows them to focus more time on farming and less on marketing, Deck said.
The farm began talking with Crowd Cow about four years ago, though purchases only started within the last six months.
Crowd Cow, as its name suggests, got its start in beef, buying cows from small, independent farms. Animals are bought one at a time, individually crowd-funded by buyers, with cuts of meat shipped to their homes.
The company announced in April it would add pork to its line of products — expanding into “Crowd Sow.” In a prepared statement, Heitzeberg, CEO and co-founder of Crowd Cow, said they are looking forward to partnering with small-scale producers who are preserving heritage breeds and brining their flavors to American eaters.
“We’re excited to be part of the transformation away from traditionally raised American meat and into ethically minded consumerism,” Heitzeberg said.
West Coast buyers will receive pork from Deck Family Farm, while those from east of the Rocky Mountains will receive purebred Berkshire pork from Autumn’s Harvest Farm in Upstate New York.
For more information, visit www.crowdcow.com.